Working with Workshop Seventy 7

03/08/20

We Are Nameless are delighted to be working with Workshop Seventy 7 and helping define how this fabulous business grows within the ‘restomod’ car scene.

Based in Weedon Bec near Daventry, Workshop Seventy 7 have developed some exquisite re-imaginations of iconic cars. The pinnacle products within the W77 are classed as ‘Oshe Design’ meaning that they have full bare metal restoration, paint, and engineering but also modernised in ways which transform the driving experience. These cars tend to be 1970 products such as air cooled Porsche 911’s, Alfa Romeo’s, or iconic BMW and Mercedes products.

The business is owned by David Lane who has an absolute passion for iconic cars from the past. He imagines how the products can be contemporised without losing their classic appeal.

We Are Nameless will be working on numerous areas of the business. This includes the formulation of a medium-term business strategy. The definition of the Workshop Seventy 7 brand and visual identity, updating the digital platforms, and driving business growth by making ‘restomod’ more accessible to more people.

David Lane comments “I have chosen to work with We Are Nameless because I wanted to find a partner who truly understood automotive and who could bring vast experience and knowledge to my business. I want to work with a partner who can help me drive for growth and bring new ideas to the table. Both Nik and Steve have a wealth of experience in car and motorcycle industries and they really understand the needs of a consumer. I am really looking forward to the months ahead as we define the future for the Workshop Seventy 7 business.”