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ABOUT US
We Are Nameless launched in 2020, founded by Steve Lambert and Nik Ellwood. Between us, we've spent decades on both sides of the fence — leading marketing and PR for some of the world's most iconic automotive and motorcycle brands, then building an agency that delivers with the creativity, pace, and commercial edge the industry demands.
We set up WAN because we'd sat in enough meetings where the agency didn't understand the client's world. We wanted to build one that could walk into a strategy session with an OEM and add value from minute one — not just take a brief and come back with a mood board. The result is an agency that clients trust with their most important launches, because we've been in the chair they're sitting in now.
What we share is a genuine obsession with cars — performance, electric, and everything in between. We're as comfortable talking torque curves as we are charging infrastructure, and that passion runs through every project we take on. This isn't a category we chose for commercial reasons. It's the world we've worked in, lived in, and loved for our entire careers.
THE FOUNDERS
STEVE LAMBERT
International Marketing Director at Harley-Davidson, responsible for all marketing activities outside the USA. Global Head of Brand Marketing at McLaren Automotive. Global Head of Marketing at Triumph Motorcycles. Multiple marketing and sales leadership roles with Peugeot in the UK and France.
Steve led the rebranding of both Triumph Motorcycles and McLaren Automotive — two projects where getting it wrong wasn't an option and the whole world was watching. That experience runs through everything WAN does: marketing should move product, build brand equity, and be accountable for commercial performance. He has no patience for activity that doesn't connect to outcomes, and neither does the agency he built.
Steve's world is brand strategy and events. The positioning that gives a launch its narrative. The detail that makes a press event feel flawless — because every touchpoint has been thought through, challenged, and refined before a single guest arrives. From showroom strategy with Peugeot in France to global brand positioning at McLaren, he's seen what works at every price point and in every market condition. When a Chinese OEM needs to build credibility with a sceptical British audience, or an established brand needs to reposition for a new era, Steve is the person shaping the approach.
NIK ELLWOOD
Global PR Manager at Triumph Motorcycles. Consulting for Harley-Davidson and ARCH Motorcycle. Over a decade launching new motorcycles to global media. From supporting David Beckham's Brazilian adventure to chasing 400mph at Bonneville with Guy Martin.
Nik brings creative energy, deep media relationships, and an absolute passion for vehicles on two wheels and four. Connected globally to the automotive and motorcycle media world, with a contact book built over years of genuine industry trust.
Nik's instinct is to find the solution that shouldn't exist — the venue nobody else considered, the creator partnership that seems impossible until it works brilliantly, the angle that turns a standard launch into something the media actually talks about. His black book runs deep across PR and influencer, and he uses it. When a campaign needs a name that moves the needle, or a media relationship that opens a door, Nik is the one making the call. Big ideas, audacious execution, and the connections to make both happen.
HOW WE WORK
Fast. No fuss. Fiercely collaborative.
We've been on the client side, so we understand budget pressures, procurement processes, and the need to demonstrate value at every stage. That shapes everything: efficient, no-waste delivery that maximises impact without maximising cost. Constraints often fuel the best ideas, and we're comfortable working within them.
Our in-house team covers events, PR, influencer, and marketing — including content creation, photography, videography, social media, and brand strategy — with specialist support brought in when the project demands it. One team. One point of contact. No runaround.
EFFECTIVENESS AND EXPERTISE. EFFICIENTLY APPLIED.
OUR OFFICES
Our marketing agency team is proudly based at the beautiful Bragborough Hall Business Centre, nestled on the Northamptonshire-
Warwickshire border.
This inspiring location serves as the heart of our operations, where creativity and strategy come to life. To support our thriving events division, we also maintain industrial storage spaces in Long Buckby, ensuring we’re always equipped to deliver seamless and impactful event experiences.
