THE LATEST AUTOMOTIVE MARKETING AGENCY NEWS
FROM WE ARE NAMELESS

Through our events work at We Are Nameless, we have spent years managing brand activations for automotive and motorcycle brands across the UK and Europe. Press launches, roadshows, festivals, dealer events, media days. At most of those events, the brief included an event unit of some kind. A space for the brand to host from. A lounge for guests. A display environment for the product.

We Are Nameless is pleased to announce the appointment of Kate Arding as Client Partner, a significant hire that strengthens the agency's automotive PR capability and deepens the senior team available to our clients.

On 26 April 2026, we took our first premium event lounge to the Bicester Scramble, supporting Maserati's celebration of 100 years of the Trident. Two extraordinary centenaries, one iconic venue, and us, right in the middle of it all, with our very first unit out in the world doing exactly what we built it to do. It was one of those days in the events calendar that reminds you why this industry is worth being in. THE OCCASION Some events carry real weight. The Bicester Scrambl

This Sunday, we will be at the Bicester Scramble. We will be there as the automotive event agency for Maserati UK — and it is a debut we have been looking forward to since the moment this relationship began. It is also a debut with an extraordinary piece of timing. One hundred years ago, almost to the day, a car carrying a Trident badge for the very first time left the start line at the Targa Florio. The date was 25 April 1926.Alfieri Maserati was driving. He won his class.

We Are Nameless plans, designs, builds, and runs events for car and motorcycle brands. Press launches. Media drives. Influencer programmes. Consumer activations. That work takes us to some of the best automotive events in the UK, with some genuinely exceptional brands, and it has taught us exactly what a great brand presence looks and feels like in a live event environment. This year we decided to build one. Not a one-off commission.

When London-based European Prestige asked We Are Nameless to create the brand for its new Dubai sister company, Hypercar Collective, the challenge was clear: develop an automotive brand strategy capable of competing with major hypercar players in one of the most visible luxury markets in the world. As a specialist automotive marketing agency, We Are Nameless was engaged to define the positioning, design language, tone of voice and long-term brand framework that would differen

Has the Pitch Process Become Totally Dehumanised? I've been in marketing for over 30 years, both client-side and agency-side. I've had the benefit of seeing this from both sides. And something has shifted in the way agencies and brands work together — or more accurately, the way they don't. The human element is disappearing from the pitch process. The conversations, the chemistry, the back and forth that used to define great client-agency relationships — it feels like it'

We Are Nameless has just wrapped a very rewarding project — a multi-day media and content creator launch event for the new MG4 and MG4 Urban. Working in close collaboration with Loop PR, we delivered a seamless press event that brought together national motoring journalists, lifestyle media, and over 25 handpicked content creators to experience MG's latest models firsthand. As an automotive event agency, this is exactly the kind of brief we thrive on: complex, multi-layered,

Live events remain one of the most powerful tools available to vehicle manufacturers. Whether launching a new car or motorcycle, entering a new market, engaging fleet partners, or building public awareness, physical experiences allow brands to create belief, build trust and accelerate understanding in a way few other channels can. However, delivering effective vehicle events in today’s market is complex. Expectations are high, timelines are tight, and brands must often ope

How We Are Nameless Supports OEMs as a Leading Automotive Event Agency As a specialist automotive event agency, We Are Nameless exists to help automotive brands deliver launch moments that genuinely land. In a market where journalists, influencers and stakeholders attend countless events each year, standing out requires far more than simply placing a car in a room. It demands precision planning, creative sensitivity, logistical excellence and absolute attention to detail. For

How We Are Nameless Supports OEMs Through Experiential Events As an experienced automotive events agency and automotive marketing agency, We Are Nameless specialises in creating premium, high-impact experiences that help automotive brands connect meaningfully with their audiences. One of the most effective ways to do this is through carefully planned roadshows that put people behind the wheel, inside the product, and face-to-face with the brand. Over recent months, we have wo

Launching a new automotive brand into a market as competitive as the UK takes more than a presentation and a product. It requires vision, a deep understanding of how brands want to be seen, and the ability to bring together many moving parts into a seamless experience. At We Are Nameless, we pride ourselves on being more than just an automotive events agency. With years of OEM experience, we understand the pressures our clients face and the importance of synergy across eve

At We Are Nameless, we pride ourselves on being an automotive event agency that creates experiences designed to deliver real business results. Our work with BYD at Kinetic25 demonstrates how a well-executed event presence can help an ambitious automotive brand strengthen its B2B profile in the UK.

We are proud to announce an exciting new client partnership. Changan, one of the largest car manufacturers in China, chose We Are Nameless as their automotive events agency to deliver their first-ever CarFest experience in the UK. With the brand preparing for its official UK launch in September, CarFest 2025 offered the perfect stage to introduce Changan to a British audience – and we were thrilled to help make it happen.

CarFest has always been one of the highlights of the summer calendar, and 2025 was no different. With the added significance of being the final CarFest at the iconic Laverstoke Park Farm, we were proud to support MG in delivering an activation that blended entertainment, engagement, and product excitement in equal measure.