THE LATEST AUTOMOTIVE MARKETING AGENCY NEWS
FROM WE ARE NAMELESS

When London-based European Prestige asked We Are Nameless to create the brand for its new Dubai sister company, Hypercar Collective, the challenge was clear: develop an automotive brand strategy capable of competing with major hypercar players in one of the most visible luxury markets in the world. As a specialist automotive marketing agency, We Are Nameless was engaged to define the positioning, design language, tone of voice and long-term brand framework that would differen

Has the Pitch Process Become Totally Dehumanised? I've been in marketing for over 30 years, both client-side and agency-side. I've had the benefit of seeing this from both sides. And something has shifted in the way agencies and brands work together — or more accurately, the way they don't. The human element is disappearing from the pitch process. The conversations, the chemistry, the back and forth that used to define great client-agency relationships — it feels like it'

We Are Nameless has just wrapped a very rewarding project — a multi-day media and content creator launch event for the new MG4 and MG4 Urban. Working in close collaboration with Loop PR, we delivered a seamless press event that brought together national motoring journalists, lifestyle media, and over 25 handpicked content creators to experience MG's latest models firsthand. As an automotive event agency, this is exactly the kind of brief we thrive on: complex, multi-layered,

Live events remain one of the most powerful tools available to vehicle manufacturers. Whether launching a new car or motorcycle, entering a new market, engaging fleet partners, or building public awareness, physical experiences allow brands to create belief, build trust and accelerate understanding in a way few other channels can. However, delivering effective vehicle events in today’s market is complex. Expectations are high, timelines are tight, and brands must often ope

How We Are Nameless Supports OEMs as a Leading Automotive Event Agency As a specialist automotive event agency, We Are Nameless exists to help automotive brands deliver launch moments that genuinely land. In a market where journalists, influencers and stakeholders attend countless events each year, standing out requires far more than simply placing a car in a room. It demands precision planning, creative sensitivity, logistical excellence and absolute attention to detail. For

How We Are Nameless Supports OEMs Through Experiential Events As an experienced automotive events agency and automotive marketing agency, We Are Nameless specialises in creating premium, high-impact experiences that help automotive brands connect meaningfully with their audiences. One of the most effective ways to do this is through carefully planned roadshows that put people behind the wheel, inside the product, and face-to-face with the brand. Over recent months, we have wo

Launching a new automotive brand into a market as competitive as the UK takes more than a presentation and a product. It requires vision, a deep understanding of how brands want to be seen, and the ability to bring together many moving parts into a seamless experience. At We Are Nameless, we pride ourselves on being more than just an automotive events agency. With years of OEM experience, we understand the pressures our clients face and the importance of synergy across eve

At We Are Nameless, we pride ourselves on being an automotive event agency that creates experiences designed to deliver real business results. Our work with BYD at Kinetic25 demonstrates how a well-executed event presence can help an ambitious automotive brand strengthen its B2B profile in the UK.

We are proud to announce an exciting new client partnership. Changan, one of the largest car manufacturers in China, chose We Are Nameless as their automotive events agency to deliver their first-ever CarFest experience in the UK. With the brand preparing for its official UK launch in September, CarFest 2025 offered the perfect stage to introduce Changan to a British audience – and we were thrilled to help make it happen.

CarFest has always been one of the highlights of the summer calendar, and 2025 was no different. With the added significance of being the final CarFest at the iconic Laverstoke Park Farm, we were proud to support MG in delivering an activation that blended entertainment, engagement, and product excitement in equal measure.

The British Motor Show returned to Farnborough this summer, bringing together car enthusiasts, families, and industry insiders for one of the UK’s most exciting automotive events. Despite the soaring temperatures, turnout was exceptional – and BYD, supported by their sister brand Denza, made a major impact thanks to a vibrant stand, an action-packed test drive programme, and plenty of engaging entertainment.

This July, MG Motor UK captured the spotlight with two major brand moments – and We Are Nameless was proud to be the automotive event agency behind them. From creating real-world buzz at the Goodwood Festival of Speed to helping orchestrate a premium press launch for the all-new IM5 and IM6, our team played a central role in activating, managing, and elevating both experiences.

The 2025 racing season has been non-stop action — and behind the scenes, We Are Nameless has been working just as fast. As the creative and content partner for NAPA Racing UK, our team has supported both the British Touring Car Championship (BTCC) and the Mini Challenge with a full-service social media and content programme that captures the energy of the track and delivers it directly to fans.

This weekend, We Are Nameless proudly supported BYD at the London to Brighton EV Rally – a standout celebration of electric innovation and future mobility. With clear skies, huge crowds, and a buzzing seafront atmosphere, Brighton set the perfect stage for BYD’s latest line-up to shine.

As automotive marketing specialists, there are moments when a project doesn’t just align with your capabilities — it speaks directly to your passions. Supporting the team at Giamaro Automobili in launching their brand from the heart of Modena has been one of those rare moments. Giamaro isn’t just another new badge on the bonnet. It’s an audacious, self-funded start-up with a singular vision: to create a hypercar brand with soul. Their first creation — Katla — is a running