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The Automotive Influencer Agency That Matches Creators to the Brief.
We connect automotive brands with the creators who genuinely reach their buyers. Not a generic roster — a handpicked programme built around your product, your audience, and your commercial objectives. The match is everything. We get it right.
Our relationships across the automotive content creator landscape run deep. From high-profile enthusiast channels to lifestyle, adventure, and mainstream voices with highly engaged audiences — we know who delivers and we know how to get them on board. When we recommend a creator, it's because their audience genuinely overlaps with the people your brand needs to reach.
Campaigns Built Around the Brief
Every brand needs something different. A performance launch demands creators who bring authority and credibility with an audience that's already primed to engage. A volume EV campaign calls for lifestyle and mainstream voices who put the car into the context of everyday life — reaching people who weren't actively thinking about buying a car at all. The most effective programmes often combine both, working together across the full spectrum. That's automotive influencer marketing done properly — not picking names off a list, but building a strategy around the outcome.
Our campaigns for MG and BYD have spanned exactly this range. We've built rosters that shift between automotive enthusiast channels and lifestyle creators depending on the product and the objective. For EV launches, we bring particular expertise in EV influencer marketing — understanding which creators can make electric vehicles feel desirable rather than dutiful, and which audiences are genuinely in the market.
How We Work
Creator Identification and Vetting Follower counts are the least interesting number. We look at audience demographics, engagement quality, content style, brand safety, and genuine overlap with your target buyers. A creator with 50,000 engaged followers in the right demographic is worth more than one with 500,000 who don't match. We check the data and we check the fit.
Campaign Strategy Every programme starts with a defined objective and a measurable outcome — awareness, consideration, test drive bookings, and footfall at a launch event. We shape the creator mix, the content formats, and the posting strategy around what the brand actually needs. No brief that just says "make a video about the car."
Creator Management Briefing, contracts, fee negotiation, content review, script assistance, posting schedules, and performance tracking. We manage the entire relationship from first contact to final report. We treat creators fairly and professionally — which means they want to work with us again. In an industry where that's not always a given, it matters.
Event-Integrated Creator Programmes. This is where our work as an automotive influencer agency and an automotive events agency lock together. Our campaigns often run alongside press launches and live activations, bringing creators into the event to generate authentic content that reaches audiences in real time.
We've managed programmes with over 50 handpicked creators at a single event — sourcing, selection, contracting, briefing, on-site coordination, and post-campaign measurement. The content output from a well-run automotive content creator programme can generate more digital reach than the event itself. And it keeps delivering long after the cars have been packed away.
Performance Reporting Views, reach, engagement, click-throughs, sentiment, and content quality. We report on what matters, and we're straight about what worked and what needs refining. Influencer marketing should be held to the same accountability standards as any other channel. We make sure it is.
Who We Work With
Our creator network spans automotive enthusiasts, performance specialists, lifestyle voices, travel and adventure personalities, and mainstream creators with cross-category reach. We've managed high-profile partnerships with recognised names and celebrity talent, integrating them into launch events and brand campaigns.
Whether you need a focused micro-influencer programme, a performance-focused roster for a flagship launch, or a large-scale creator campaign alongside a press event — we'll build the approach that fits.
If you're looking for an automotive influencer agency that builds campaigns around your brief, not a formula — let's talk.