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The Automotive Marketing Agency With OEM Thinking Built In.
Events, PR, and influencer are the sharp end of what we do. But behind every launch, every campaign, and every activation, there’s marketing strategy. Brand positioning. Content that works. Social media that actually reaches someone. That’s the work that makes the sharp end sharp.
We Are Nameless is an automotive marketing agency that delivers across the full picture — not just the execution, but the thinking that sits behind it. Our founders have held global marketing leadership roles at Harley-Davidson, McLaren Automotive, Triumph Motorcycles, and Peugeot. They’ve built brands from scratch, repositioned established ones, and managed marketing budgets in the tens of millions. That experience means we don’t just take a brief — we help shape it.
Launching and Growing Brands in the UK
This is where everything comes together. If you’re an automotive brand entering the UK market, you don’t just need an events agency or a PR agency — you need a marketing partner who understands the full challenge.
British consumers are loyal to what they know. The motoring media is influential and sceptical. And the gap between “available to buy” and “trusted brand” is enormous. We’ve closed that gap before. Multiple times.
We were BYD’s strategic marketing partner from the earliest stages of their UK launch — helping to plan and deliver the events, PR, content, and creator programmes that contributed to extraordinary sales growth and a brand that went from unknown to unmissable. We delivered Changan’s multi-venue UK brand and media launch. We continue to drive MG’s event, content, and influencer programmes as the brand grows its range and market share.
For brands planning a UK market entry, working with an automotive marketing agency that’s already navigated the journey — and understands both the media landscape and the brand-building challenge — is a significant advantage.
BRAND STRATEGY
Before you launch, you need to know who you are in this market. What’s the story? Who are you talking to? Where do you sit against the competition? We work with automotive brands to define their positioning, messaging, and visual identity for the UK market — drawing on our experience of having done exactly this from the OEM side.
Whether it’s a full brand strategy for a new market entrant, a refresh for an established brand, or positioning work for a new model launch — car or motorcycle — we bring strategic depth that comes from decades of automotive marketing leadership, not just agency intuition.
CONTENT CREATION
Photography. Videography. Social-first content. Long-form editorial. We create content that’s built for the automotive world — where the product needs to look exceptional and the story needs to resonate with real buyers, not just car enthusiasts.
Our content capability is fully integrated with our automotive marketing agency work. We capture on the day, produce during the campaign, and deliver assets that feed your social channels, press office, and dealer network for weeks afterwards. No separate content agency needed.
SOCIAL MEDIA
Most automotive social media is wallpaper. Beautiful car shots that nobody engages with, posted on a schedule nobody asked for. We do it differently. Our social programmes are built around moments that matter — launches, events, race weekends, cultural touchpoints — and we create content that’s designed to stop thumbs, not just fill feeds.
Our work with NAPA Racing in the BTCC is a strong example: a full-service social and content programme that captures the energy of race weekends and delivers it to fans in real time. For OEM clients, we’ve delivered campaign-specific social content around press launches and roadshows for MG and BYD — turning event days into weeks of digital reach.
We understand the realities of managing social for international automotive brands: global guidelines, local relevance, approval processes, and the need to move fast without breaking brand. We’ve worked within those frameworks from the OEM side, and we deliver content that’s on-brand, on-platform, and on-time.
BRAND ACTIVATION
Brand activation is where marketing meets the real world. It’s the moment a consumer interacts with your brand — at an event, through a piece of content, via a creator they trust, or at a touchpoint you’ve designed to be memorable. As an automotive marketing agency, we think about activation holistically: not just the physical experience, but the digital amplification, the content output, and the commercial follow-through.
Our event programmes and creator partnerships are all forms of brand activation — and when they work together, the impact compounds. The brand that shows up at Goodwood, gets covered in Autocar, and appears in your favourite creator’s feed in the same week? That’s not luck. That’s activation done properly.
If you’re looking for an automotive marketing agency that thinks like a client, moves like an agency, and has the track record to back it up — let’s talk.
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