.png)
The Automotive PR Agency That Understands the Product.
Most PR agencies pitch stories. We build them into the event from day one. That’s because PR and events aren’t separate departments at WAN — they’re part of the same conversation, planned together, delivered together, and measured together.
Our sweet spot is press launch management and event-integrated PR. We design press events that give journalists the access, the story, and the materials they need to write coverage that actually moves your brand forward. And we wrap those events with creator programmes and social amplification that extend the reach far beyond the press review cycle.
We’re not pitching to replace your retained PR agency. We’re the specialist automotive partner that makes your launches, events, and activations work harder from a media perspective — whether we’re managing the PR directly or working alongside your existing team.
OUR AUTOMOTIVE PR SERVICES
Press Launch Management
Press events are where PR and events meet, and it’s where we believe we add the most value. A press launch isn’t just an event with journalists in the room — it’s a carefully orchestrated experience designed to give media the story, the access, and the materials they need to create coverage that moves the needle.
We design and manage press launches that achieve exactly that. Venue selection, programme design, drive route planning, vehicle preparation, AV and staging, media pack creation, and on-the-day management — every element is planned with one question in mind: will this help a journalist write a better piece? We’ve managed press launches for MG, BYD, and Changan across formats ranging from intimate half-day previews to multi-day, multi-venue programmes with rotating media cohorts.
Our press events are also designed to generate digital value far beyond the attending media. Content capture, social assets, and creator programmes are built into every launch we deliver, ensuring that the PR impact extends well beyond the print review cycle.
Media Relations
Effective automotive PR is built on relationships, not volume. We don’t blast press releases to 500 contacts and hope for the best. As an automotive PR agency, we know the motoring journalists, the lifestyle editors, the broadcast producers, and the digital creators who shape opinion in the UK automotive space — and we engage with them directly, with stories that are relevant to their audience.
Our media outreach is targeted and personal. We understand what each outlet needs, what format works best, and when to pitch. Our founders built these relationships over decades from the OEM side — they already know who to call.
Integrated PR and Events
We don’t see PR and events as separate disciplines. Every event we deliver is designed to function as a PR machine. Journalist attendance, content creation, social amplification, and post-event follow-up are baked into the concept from day one. The physical event might reach hundreds. The PR that surrounds it reaches hundreds of thousands.
This integrated approach is central to how we work as an automotive PR agency. Whether we’re managing the PR element directly or working alongside a specialist PR partner, we ensure that every element is built to generate coverage, not just create a nice afternoon out. When the brief calls for it, we layer in content creator programmes and social strategies that extend the reach even further.
Supporting CAR Brands Entering the UK Market
We’ve helped brands navigate the specific PR challenges of entering the UK — building credibility with British media, managing scepticism, and telling a story that resonates with consumers who may be unfamiliar with the brand. If you’re planning a UK market entry, an automotive PR agency that’s been through the process knows what works.
SOME PRESS LAUNCHES
MG 4 & MG4 URBAN MEDIA LAUNCH
Partnering with Loop PR, we delivered the full production for MG's dual press launch of the updated MG4 EV MY26 and new MG4 Urban.
We sourced Rackleys in the Chiltern Hills — a venue that gave us a premium event space, plentiful parking, and the EV charging infrastructure to keep every car presentation-ready across a full day of drive slots. On-site, we managed branding, AV and set build, vehicle preparation and valeting, fleet recharging, reception management, and all guest movements and transfers for media travelling from overseas.
Alongside the press programme, we built an influencer campaign bringing over 25 content creators from automotive and lifestyle to drive and review both cars. We managed identification, contracts, KPIs, script assistance, and performance reporting — ensuring the launch reached far beyond the journalists in the room.
One event. Two cars. Press and creators under one roof. Reach that kept delivering weeks after the last car was packed away.
MG S6 EV MEDIA LAUNCH
MG S6 EV MEDIA LAUNCH
The MG S6 EV marked a deliberate step upmarket for MG — and the press launch needed to reflect that. Set across multiple days at the beautiful Post Barn near Newbury, we welcomed media guests travelling from across Europe for their first experience of the car.
We managed branding, AV and furnishings, vehicle logistics, and staffing for reception and recharging throughout. With two powertrains and extended test drive routes, keeping the fleet charged and presentation-ready across consecutive days of back-to-back media slots demanded precise scheduling and zero margin for error.
Every detail was designed to support the S6's premium positioning. From the quality of the set build and on-site branding to the way guests were greeted and managed, the event needed to signal that MG is moving into new territory — and mean it. The Post Barn's setting gave us a canvas. We made sure the experience matched the ambition of the car.
CHANGAN SO7 MEDIA & BRAND LAUNCH
This wasn't just a car launch — it was the arrival of one of China's largest automotive brands in the UK. We delivered the entire programme from brief to execution in record time, across four locations.
At Millennium Point, we created a fully branded experience for media and dealer guests: interactive displays, virtual reality, a technology showcase, and the brand reveal presentation which we produced for the auditorium. At the Belfry Hotel, we brought Changan's "Fun Should Be Easy" positioning to life with a brand party built around indoor activations — crazy golf, arcade games, pool tables — giving guests a taste of the brand's personality.
The media drive programme took journalists to Ragley Hall and on to Changan's UK HQ for a tour of their product development facility. Every touchpoint was designed to build credibility and excitement for a brand most British media had never encountered.
Four venues. Two days. One brand introduction that left nothing to chance.
MG IM5 AND IM6 EUROPEAN LAUNCH
The IM5 and IM6 represent a turning point for MG — two flagship models that push the brand into new territory on technology, performance, and premium positioning, and a key step into the fleet marketplace where credibility at this level matters.
Working alongside Loop PR, we delivered the event production across a multi-day programme welcoming media from across Europe, with different countries flying in each day to test the cars. A standout element was demonstrating the IM models' advanced automated parking technology — the kind of feature that needs to be experienced in person to land properly.
We managed branding, AV production, vehicle logistics and preparation, and guest coordination throughout. Every detail reinforced the message that MG has arrived as a serious player at a level the brand hasn't occupied before.
BYD SEAL U DM-i MEDIA LAUNCH & PARTY
BYD's biggest UK press event to date — and one of the most ambitious briefs we've delivered. The objective was bold: bring media, influencers, and the entire dealer network together under one roof at Farnborough for a product reveal that matched BYD's growing confidence in the UK market.
Our PR team managed the guest list. Our influencer team brought heavyweight creators including Yiannimize, TGE, and Paul Wallace. We designed themed experience zones showcasing the SEAL U DM-i's Vehicle to Load technology through interactive activations — popcorn machines, 360 selfie cameras, indoor cinema — all powered by the car. A major stage show and live entertainment completed the picture.
The scale was significant, the moving parts were relentless, and the results spoke for themselves. Media coverage, creator content, and dealer buy-in from a single event that proved BYD means business in the UK.
BYD SEAL MEDIA LAUNCH
The BYD SEAL was a game-changer for the brand in the UK — and the launch needed to match that ambition. We took a high-risk, high-reward approach, pulling media out of their natural habitat and sending them north to Cockermouth in the Lake District.
Malcolm Wilson's M-Sport facility gave us everything: a stunning showroom which we took over completely for the reveal, and a world-class test track where journalists could push the SEAL's performance and dynamics properly. The surrounding Lake District roads did the rest — spectacular driving that let the car speak for itself.
It was a long journey for the media to travel. We knew that going in. But the feedback was incredible — journalists arrived curious and left genuinely impressed, not just by the car but by an event experience that felt nothing like a typical press launch.
