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The Automotive Events Agency With OEM Experience Behind It.
There are plenty of agencies that can build you a stand. Fewer that can sit in a strategy meeting and tell you which events are worth your budget, what format will deliver the best return, and how to integrate your press launch with a creator programme that reaches five times the audience who were actually in the room.
That’s the difference between an event supplier and an automotive events agency with genuine depth. We Are Nameless is the latter.
By blending industry knowledge with creativity and precision, we not only meet but exceed expectations. No matter the size or scale, we’re here to make your event exceptional, positioning your brand as a leader in the market.
More Than Event Delivery
Our founders have held global marketing and PR leadership positions at Harley-Davidson, McLaren Automotive, Triumph Motorcycles, and Peugeot. Between them, they’ve launched new motorcycles at Bonneville, revealed cars at international motor shows, built brands from the ground up, and managed marketing budgets running into the tens of millions. That experience spans volume brands and luxury marques, internal combustion and full electric, two wheels and four.
We’ve sat in the client’s chair. Signed off the budgets. Managed the stakeholders. Felt the pressure of a launch day where everything has to land. That’s not a line in a credentials deck — it’s the thing that shapes every conversation we have with an OEM, from the first briefing to the post-event debrief.
It means we don’t just take a brief and deliver it. We challenge it, refine it, and bring strategic thinking that comes from having done the job our clients are doing now. When we recommend an approach, it’s because we’ve been in the position of making that decision ourselves — and we know what works.
UK Market Entry and Brand Launch
We have built particular expertise in supporting automotive brands entering or growing in the UK market. Our work with BYD, MG, and Changan means very few agencies can match our experience in this space. We understand the specific challenges: building credibility with a sceptical British media, creating brand awareness from a standing start, and designing launch programmes that build trust and commercial momentum at the same time.
For BYD, we’ve been a strategic partner from the earliest stages of their UK presence, helping to plan and execute a multi-year launch programme that has contributed to extraordinary sales growth. For Changan, we delivered their multi-venue UK brand and media launch. For MG, we continue to deliver press events, roadshows, and creator programmes across their expanding model range.
Planning a UK market entry? Working with an automotive events agency that’s already been through it — multiple times — makes a real difference.
Press Launch Events
A press launch is only as good as the story it tells and the experience it creates. Getting a car in front of journalists is the easy part. The hard part is giving them the time, the access, the setting, and the narrative they need to write something that genuinely moves your brand forward.
We design and manage press events that do exactly that. Venue sourcing, room dressing, fleet logistics, AV production, catering, drive route planning, and EV charging infrastructure — we handle the full operation. We’ve delivered press launches for MG, BYD, and Changan across venues ranging from country estates to urban studios, managing multi-day programmes that bring together national motoring journalists, lifestyle media, and handpicked content creators under one roof.
For EV launches, we bring particular expertise. Managing a fleet of electric vehicles across a multi-day press event — with charging schedules, range planning, and zero margin for presentation errors — demands operational knowledge that most generalist event agencies simply don’t have.
Consumer Roadshows and Test Drive Programmes
Showrooms are important, but they’re not where most people make emotional decisions about cars. Our roadshow programmes take your brand into the real world — shopping centres, lifestyle events, high-footfall locations — and put real people behind the wheel in a setting that feels natural and exciting rather than transactional.
We manage the full roadshow operation: location scouting, permits, staffing, vehicle logistics, test drive booking systems, and on-the-ground delivery. Our mobile event units allow us to create a premium brand presence anywhere, without the lead times and costs of a full stand build. We’ve run nationwide roadshow programmes for MG, taking the brand directly to the communities where their customers live.
Festival and Show Activations
From Goodwood Festival of Speed and CarFest to Everything Electric and the British Motor Show — we design and deliver activations that go far beyond parking a car on a stand with a pop-up banner. We create experiences that are interactive, engaging, and built to generate real conversations and real leads.
Our team handles concept development, stand design, build management, staffing, content capture, and post-event reporting. We’ve delivered festival activations for BYD, MG, and Changan — including multi-brand stands, live entertainment, test drive programmes, and integrated influencer activity running alongside the main activation. For motorcycle brands, we bring the same approach to press rides, demo days, and show activations — grounded in our founders’ deep experience launching bikes for Triumph, Harley-Davidson, and Norton.
As an automotive events agency, we understand that the physical event is only part of the story. A stand at Goodwood might see 75,000 visitors across four days. The social content, creator output, and media coverage that surrounds it can reach millions. That’s why we integrate content capture and creator programmes into every activation we deliver — because the amplification is where the real scale lives.
Dealer Events, Regional Activations, and Fleet Programmes
Not every event is a press launch or a festival. Some of the most commercially valuable events happen closer to the point of sale — in dealerships, regional venues, and business settings where the conversations lead directly to orders.
We design and deliver dealer event programmes that are turnkey, scalable, and consistent. From branded event kits that can be deployed across your entire network to bespoke regional activations built around a specific model launch or sales push — we handle the concept, logistics, staffing, and content so your dealer partners can focus on selling. Our work developing MG’s Dealer Events Kit programme is a good example of this approach: a structured, repeatable format that maintains brand quality at every location.
For fleet and B2B audiences, we create events designed to start commercial conversations. Intimate preview days for corporate buyers, conference activations that position your brand alongside industry decision-makers, and structured test drive programmes that give fleet managers the seat time they need to commit. These aren’t glamorous events — they’re productive ones.
NEW FOR 2026: WAN EVENT LOUNGES
WAN EVENT LOUNGES
We’ve built something new. Our purpose-designed mobile event lounges bring a premium brand experience to any location — car parks, shopping centres, dealerships, festivals. Fully self-contained, beautifully finished, and engineered for the demands of automotive activations.
They solve a problem every OEM faces: how to create a high-quality brand presence at scale, in locations where a traditional stand build isn’t practical or cost-effective. Our event lounges are the answer, and they’re available exclusively through We Are Nameless.
Strategy, Delivery, and Everything In Between
Some agencies take a brief and build a stand. We start further upstream and stay involved further downstream. Our role as an automotive events agency extends across the full lifecycle of a project: strategic planning, concept development, logistics, venue sourcing, supplier management, AV production, vehicle preparation, staffing, content creation, social media amplification, influencer integration, and post-event analysis.
We project manage every element. We staff the event with people who understand automotive. We capture content on the day that feeds your social channels, your press office, and your dealer network for weeks afterwards. And we measure the impact so you can demonstrate the return to the people who signed off the budget.
That integrated approach is what separates a strategic automotive events agency from a logistics provider. It’s also what makes us a natural fit for OEMs who need a single partner they can trust across the full programme — not five different suppliers who don’t talk to each other. Our [automotive PR](/automotive-pr-agency), [influencer marketing](/automotive-influencer-agency), and [broader marketing](/automotive-marketing) capabilities are built into our event programmes from day one, not bolted on afterwards.
We also work well alongside other agency partners. We regularly collaborate with PR agencies, media buying teams, and OEM in-house departments, providing the specialist automotive event management layer that makes the overall programme work. Our MG4 and MG4 Urban press launch, delivered alongside Loop PR, is a recent example of this model at its best.
If you’re looking for an automotive events agency with strategic depth, OEM understanding, and an obsession with the details — let’s talk.
SOME EXAMPLES OF OUR RECENT WORK
