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Unleashing the Urban Spirit: We Are Nameless x CCM Motorcycles at Drumsheds



The We Are Nameless Automotive Agency team recently worked with CCM Motorcycles on an exhilarating shoot at Drumsheds, an exciting space nestled in the heart of London that was formerly an IKEA showroom near Tottenham Hotspur Stadium.


This was the first time a dynamic bike shoot has taken place at Drumsheds, where our content team orchestrated a one-of-a-kind experience that showcased the unique riding characteristics of CCM Motorcycles.


The bikes were ridden by professional stunt rider, Hanna Rosa and We Are Nameless' own Client Director, Ben Bowers. Steering the creative vision was the newly appointed Creative Director, Stuart Perry, who presented an openly creative brief to capture the essence of CCM's bikes.


The unique surface of Drumsheds allowed Rosa and Bowers to push the bikes to their handling limits while maintaining safe speeds. This not only resulted in breathtaking shots but also conveyed the message that CCM's motorcycles are not just for adrenaline junkies on the open road but can be enjoyed in urban environments – perhaps on the way to your favourite coffee shop.


Despite the challenges posed by the mid-January weather, the team capitalised on Drumsheds' expansive open spaces to produce captivating content. Overcoming the hurdles of winter content creation for motorbikes, the team threw themselves into the shoot, even adopting unconventional positions in some cases, to capture the essence of CCM's bikes. A clever use of lighting not only overcame the weather constraints but also accentuated the urban aesthetic, blending seamlessly with the raw, industrial setting of Drumsheds.


The We Are Nameless team succeeded in bringing a fresh perspective to the CCM brand and its bikes. By securing world-first locations and adopting an unconventional approach, the team positioned CCM to appeal directly to their target audiences, proving that CCM Motorcycles are not just vehicles; they are an embodiment of the urban spirit, ready to conquer both the road and the imagination of their riders.

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