THE LATEST AUTOMOTIVE MARKETING AGENCY NEWS
FROM WE ARE NAMELESS

Through our events work at We Are Nameless, we have spent years managing brand activations for automotive and motorcycle brands across the UK and Europe. Press launches, roadshows, festivals, dealer events, media days. At most of those events, the brief included an event unit of some kind. A space for the brand to host from. A lounge for guests. A display environment for the product.

We Are Nameless is pleased to announce the appointment of Kate Arding as Client Partner, a significant hire that strengthens the agency's automotive PR capability and deepens the senior team available to our clients.

On 26 April 2026, we took our first premium event lounge to the Bicester Scramble, supporting Maserati's celebration of 100 years of the Trident. Two extraordinary centenaries, one iconic venue, and us, right in the middle of it all, with our very first unit out in the world doing exactly what we built it to do. It was one of those days in the events calendar that reminds you why this industry is worth being in. THE OCCASION Some events carry real weight. The Bicester Scrambl

This Sunday, we will be at the Bicester Scramble. We will be there as the automotive event agency for Maserati UK — and it is a debut we have been looking forward to since the moment this relationship began. It is also a debut with an extraordinary piece of timing. One hundred years ago, almost to the day, a car carrying a Trident badge for the very first time left the start line at the Targa Florio. The date was 25 April 1926.Alfieri Maserati was driving. He won his class.

We Are Nameless plans, designs, builds, and runs events for car and motorcycle brands. Press launches. Media drives. Influencer programmes. Consumer activations. That work takes us to some of the best automotive events in the UK, with some genuinely exceptional brands, and it has taught us exactly what a great brand presence looks and feels like in a live event environment. This year we decided to build one. Not a one-off commission.

We Are Nameless has just wrapped a very rewarding project — a multi-day media and content creator launch event for the new MG4 and MG4 Urban. Working in close collaboration with Loop PR, we delivered a seamless press event that brought together national motoring journalists, lifestyle media, and over 25 handpicked content creators to experience MG's latest models firsthand. As an automotive event agency, this is exactly the kind of brief we thrive on: complex, multi-layered,

At We Are Nameless, we pride ourselves on being an automotive event agency that creates experiences designed to deliver real business results. Our work with BYD at Kinetic25 demonstrates how a well-executed event presence can help an ambitious automotive brand strengthen its B2B profile in the UK.

We are proud to announce an exciting new client partnership. Changan, one of the largest car manufacturers in China, chose We Are Nameless as their automotive events agency to deliver their first-ever CarFest experience in the UK. With the brand preparing for its official UK launch in September, CarFest 2025 offered the perfect stage to introduce Changan to a British audience – and we were thrilled to help make it happen.

CarFest has always been one of the highlights of the summer calendar, and 2025 was no different. With the added significance of being the final CarFest at the iconic Laverstoke Park Farm, we were proud to support MG in delivering an activation that blended entertainment, engagement, and product excitement in equal measure.

The 2025 racing season has been non-stop action — and behind the scenes, We Are Nameless has been working just as fast. As the creative and content partner for NAPA Racing UK, our team has supported both the British Touring Car Championship (BTCC) and the Mini Challenge with a full-service social media and content programme that captures the energy of the track and delivers it directly to fans.

As automotive marketing specialists, there are moments when a project doesn’t just align with your capabilities — it speaks directly to your passions. Supporting the team at Giamaro Automobili in launching their brand from the heart of Modena has been one of those rare moments. Giamaro isn’t just another new badge on the bonnet. It’s an audacious, self-funded start-up with a singular vision: to create a hypercar brand with soul. Their first creation — Katla — is a running

At We Are Nameless, we’re proud to support MG as their automotive events agency—helping to shape moments that matter, whether behind the scenes or in front of the cameras.

In a world overflowing with cookie-cutter brands, blending in is no longer an option. Mediocrity doesn’t cut it. If you want your brand to m

At We Are Nameless, we know that every great campaign starts with a killer brief. A strong brief isn’t just a to-do list—it’s the launchpad

We’re delighted to announce that Bradley Young has joined our agency as a Creative Designer.

In today’s digital-first world, high-quality visual content is more than just an asset—it’s the foundation of successful marketing.

A couple of decades ago, iconic automotive models like the VW Golf and the Ford Focus dominated the roads—not just because they were great

At We Are Nameless, we thrive on bold ideas and an unrelenting passion for motorsport. That's why we're thrilled to announce our partnership

Life is a journey, not a destination—and our journey is taking an exciting new turn.

At We Are Nameless, we’re thrilled to partner with SYPS, a bold innovator in fizzy water drinks, to grow their brand.