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Few moments in motorsport capture the excitement of a new season quite like a race livery reveal, and the NAPA Racing 2025 launch at Silverstone Museum was no exception. Hosted by British Touring Car Championship (BTCC) legend Tim Harvey, this highly anticipated event brought together the key figures behind NAPA Racing UK, including drivers Ash Sutton, Dan Cammish, Dan Rowbottom, and Sam Osborne. Against the iconic backdrop of the Silverstone Museum, NAPA Racing UK unveiled their latest race cars, celebrating another season of high-performance competition.
As a proud partner of NAPA Racing UK, We Are Nameless had the privilege of managing the content production, capturing the energy and excitement surro
unding this milestone moment. From dynamic video shoots to stunning photography, our team played a pivotal role in bringing the NAPA Racing 2025 season to life.
Bringing the NAPA Racing 2025 Vision to Life
Long before the covers came off the race cars at Silverstone, our work had already begun. We Are Nameless automotive marketing agency was tasked with producing high-quality video and photographic content to support the livery launch. The shoot took place at the Alliance Automotive Logistics National Distribution Centre in Rotherham, a state-of-the-art facility that perfectly showcased NAPA’s commitment to innovation and efficiency.
With a diverse range of vehicles in the NAPA Racing UK lineup, including the BTCC Ford Focus, the MINI Challenge JCW cars, a powerful drag racer, and even a BriSCA F1 car, our team had the challenge of capturing each vehicle in its best light. Every shot needed to reflect the precision and passion that defines NAPA Racing. Using advanced cinematography techniques and expert lighting setups, we created a stunning portfolio of images and videos that encapsulated the excitement of the upcoming season.
A Proud Partnership
For We Are Nameless, this project was more than just another shoot—it was a moment of immense pride. Seeing our logo on the NAPA Racing UK BTCC car as an official race partner was a testament to our agency’s dedication to the motorsport industry. As specialists in motorsport content creation and event management, being embedded in a project of this magnitude reinforced our commitment to delivering world-class content for high-performance brands.
The Silverstone Museum event was the perfect culmination of months of work. With the official livery unveiled, the 2025 NAPA Racing UK season was officially underway, and our content was showcased across multiple platforms, from social media to press coverage.
The Drivers and the Season Ahead
NAPA Racing UK’s BTCC team is set for another thrilling year. With three-time Team Champions status to uphold, the squad remains unchanged for 2025, bringing consistency and experience to the grid. Ash Sutton, aiming for a record-equalling fifth BTCC title, will once again be joined by Dan Cammish, Dan Rowbottom, and Sam Osborne. Each driver is ready to challenge for podiums, race wins, and ultimately, championship glory.
The MINI Challenge team also has strong ambitions, with a mix of experienced contenders and exciting new talents. Jamie Osborne and Lewis Selby return as title favourites, while Alex Solley and Cam Richardson step up from the MINI Challenge pyramid, eager to make their mark in the highly competitive series.
Beyond BTCC and the MINI Challenge, NAPA Racing UK continues its presence in short oval racing, with Jack France competing in the fiercely contested BriSCA F1 series. His new V8-powered machine is primed for battle, ready to take on the intense demands of oval racing.
A Season to Remember
As NAPA Racing UK embarks on its fourth year in BTCC and the MINI Challenge, 2025 also marks a major milestone for NAPA itself—100 years of heritage. From its origins in Atlanta, Georgia, to becoming a global force in the automotive industry, NAPA has built a legacy of excellence, reflected in its ever-expanding UK and Ireland network.
With the season opener at Donington Park fast approaching, We Are Nameless is excited to see the NAPA Racing UK cars hit the track. Our journey with the team has been one of passion, precision, and partnership, and we can’t wait to continue supporting their pursuit of success both on and off the track.
More Than Just a One-Off Event
Our involvement doesn’t stop at the livery launch. The We Are Nameless team will be creating content—both photography and videography—at each round of the BTCC throughout the 2025 season. Our role extends beyond trackside coverage; we are also managing NAPA Racing UK's social media channels and fan growth strategy, ensuring that the team’s success on the track is matched by an engaged and expanding online community.
Stay tuned for more updates as the season unfolds—this is just the beginning!
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