Automotive Event Agency: A Turnkey Partner for OEM and Motorcycle Brands

Experience and Effectiveness, Efficiently Applied

Live events remain one of the most powerful tools available to vehicle manufacturers. Whether launching a new car or motorcycle, entering a new market, engaging fleet partners, or building public awareness, physical experiences allow brands to create belief, build trust and accelerate understanding in a way few other channels can.

However, delivering effective vehicle events in today’s market is complex. Expectations are high, timelines are tight, and brands must often operate across multiple audiences and touchpoints simultaneously. This is where the right automotive event agency becomes critical.

We Are Nameless is a UK-based automotive event agency specialising in automotive press launch events, electric vehicle events, roadshows, exhibitions and experiential activations. In addition, we bring deep expertise in motorcycle launches and brand activations, having worked with globally recognised manufacturers across both sectors.

In 2025, our capability has expanded significantly, allowing us to offer OEMs an almost turnkey solution — combining strategy, infrastructure, people, content and delivery under one experienced partner.

Experience Built on Both Sides of the Fence

One of the defining strengths of We Are Nameless is that our senior team has worked extensively client-side and agency-side within the automotive and motorcycle industries. We understand internal OEM pressures — governance, budget management, brand risk, compliance and stakeholder alignment — as well as the realities of live delivery.

Having sat on the other side of the fence, we know what OEM teams need from an event partner: clarity, accountability and confidence. This experience allows us to simplify complex programmes and bring all elements together through one point of contact, improving efficiency and reducing risk.

Supporting Established OEMs and New Market Entrants

Alongside supporting established vehicle manufacturers, We Are Nameless has extensive experience working with new market entrant brands, particularly those entering or preparing to enter the UK market.

This support extends far beyond events alone. We work with emerging OEMs across:

• Go-to-market and launch strategy

• UK market entry planning

• Brand positioning and messaging

• Design and creative development

• Social media and content strategy

• Press, media and stakeholder engagement

We have worked with multiple Chinese automotive brands that are either newly established in the UK or actively preparing for launch.

These programmes often require an integrated approach where events sit within a broader brand-building and communications strategy. As an automotive event agency with in-house creative and content capability, we are well placed to deliver this holistically.

Automotive and Motorcycle Event Expertise

While cars and EVs form a core part of our work, We Are Nameless also brings vast experience in motorcycle events and launches. We understand that motorcycle brands require a different approach — one rooted in heritage, lifestyle, emotion and rider connection.

We have delivered events for leading motorcycle manufacturers, including Triumph, Harley-Davidson and Arch Motorcycles, the latter representing the very highest end of the hyper-luxury motorcycle market. From heritage-led brand storytelling to ultra-premium product reveals, our experience spans mass-market, premium and ultra-luxury two-wheel brands.

This crossover expertise allows us to support OEM groups with both automotive and motorcycle portfolios through a single strategic and delivery partner.

Event Strategy First, Always

As a specialist automotive event agency, we believe events should never exist in isolation. Every programme begins with strategy — defining objectives, audiences and success measures.

Whether delivering automotive press launch events, motorcycle unveilings, EV test drive programmes or public activations, we design experiences to support:

• Media impact and coverage

• Product education and understanding

• Fleet, dealer and partner engagement

• Consumer awareness and consideration

This strategic grounding ensures events are effective, measurable and commercially relevant.

Venue Sourcing and Event Environment Expertise

Venue selection plays a critical role in shaping perception. We Are Nameless provides venue sourcing and venue strategy, identifying locations that elevate brand storytelling while remaining practical from a logistics and vehicle-movement perspective.

We work across:

• Contemporary rural venues and architectural spaces

• Press-friendly locations for automotive and motorcycle press launches

• Urban and retail environments for pop-ups

• Major automotive and lifestyle festivals

We also work closely with organisers of large-scale events such as Goodwood Festival of Speed, Everything Electric and CarFest, navigating complex event regulations and operational frameworks to ensure smooth delivery while protecting brand standards.

A Turnkey Automotive Event Agency Solution

We Are Nameless offers an almost turnkey solution, bringing together every element of delivery through a single point of contact. This includes:

• Full project and production management

• Venue liaison and supplier coordination

• Branding, graphics and installation

• Audiovisual and presentation design

• Vehicle and motorcycle logistics

• Valeting, detailing and presentation

• EV and electric motorcycle charging strategy

• Staffing, uniforms and guest experience

  
  

This approach reduces complexity for OEM teams and allows internal stakeholders to focus on relationships and messaging, confident that delivery is under control.

Mobile Event Units and Modular Infrastructure

A key area of growth for We Are Nameless in 2025 has been the expansion of our mobile event unit rental fleet. These premium units allow OEMs to activate quickly and consistently across the UK.

Our mobile event units are used for:

• Press briefings and media lounges

• Automotive and motorcycle roadshows

• EV and electric motorcycle activations

• Fleet and dealer engagement

• Consumer pop-ups and lifestyle events

  
  

Configured with AV, branding, furniture and power — including off-grid EV-powered solutions — these units provide flexibility without compromising on quality.

Furniture Hire and Environment Design

The environment in which vehicles and motorcycles are presented has a direct impact on perception. We Are Nameless provides furniture hire and environment design tailored specifically to automotive and motorcycle events.

Our growing inventory includes premium seating, presentation furniture and soft furnishings suitable for:

• Automotive press launch events

• Motorcycle unveilings and showcases

• Media lounges and interview spaces

• VIP hospitality areas

All inventory is stored and managed within our secure warehouse facility, allowing us to maintain quality, availability and fast turnaround.

Highly Skilled Event Teams

Events succeed through people. We supply and manage highly skilled event staff, including:

• Brand ambassadors

• Automotive and motorcycle product experts

• Event and production managers

• Registration and hospitality teams

Our product experts are highly experienced across EVs, electric motorcycles and performance vehicles, able to communicate confidently with press, fleet decision-makers, riders and customers.

We also manage branded clothing and uniforms, ensuring staff

presentation aligns with brand guidelines across both automotive and motorcycle programmes.

Content, Creative and Amplification

Modern vehicle events must live beyond the physical moment. We Are Nameless provides integrated content creation and creative support, including:

• Photography and videography

• Press packs and media assets

• Walkaround and product films

• Social media and campaign content

This ensures automotive press launch events, motorcycle launches and EV activations deliver long-term value across digital channels.

From Pop-Ups to Global Vehicle Events

In 2025, We Are Nameless has delivered:

• Simple pop-up activations

• National automotive and motorcycle roadshows

• Automotive press launch events

• Electric vehicle and electric motorcycle events

• Custom stand builds

• Major automotive exhibitions, including Goodwood Festival of Speed

We work with brands of all sizes and segments — from low-volume and emerging manufacturers through to mass-market OEMs, luxury marques and hyper-luxury performance brands.

EV and Electrification Expertise at the Core

As electrification reshapes the industry, We Are Nameless has developed deep expertise in electric vehicle events and EV infrastructure. This includes:

• Charging strategy and logistics

• Vehicle readiness and rotation

• Test drive compliance and safety

• Off-grid, vehicle-powered event solutions

This knowledge applies equally to electric cars and electric motorcycles and is embedded across all our event delivery.

Our Ethos

Everything we do is guided by a clear ethos:

Experience and Effectiveness. Efficiently Applied.

We value experience because it reduces risk.We value effectiveness because events must deliver results.And we value efficiency because OEMs need partners who respect time, budgets and internal complexity.

We Are Nameless exists to make automotive and motorcycle events work — seamlessly, strategically and professionally.

If you are an OEM brand — automotive or motorcycle, established or entering the UK market — looking for a trusted automotive event agency to support press launches, EV events, roadshows, exhibitions or full go-to-market programmes, we would welcome the conversation.