The New MG S6 EV Press Launch By Automotive Event Agency We Are Nameless

How We Are Nameless Supports OEMs as a Leading Automotive Event Agency

As a specialist automotive event agency, We Are Nameless exists to help automotive brands deliver launch moments that genuinely land. In a market where journalists, influencers and stakeholders attend countless events each year, standing out requires far more than simply placing a car in a room. It demands precision planning, creative sensitivity, logistical excellence and absolute attention to detail.

For the UK press launch of the new MG S6 EV, our agency worked closely alongside MG Motor UK and Loop PR to deliver a highly memorable, stylish and flawlessly executed event that set the tone for the model’s introduction to the UK market.

A Venue That Sets the Scene

The launch was hosted at The Post Barn, near Newbury, a venue chosen for its striking architecture, contemporary barn aesthetic and beautiful rural surroundings. With its exposed timber structure, dramatic glazing, and warm interior tones, The Post Barn offered an ideal canvas for a modern electric vehicle launch — but one that required a considered, respectful production approach.

As an experienced automotive event agency, we understand that great venues elevate launches, but only when the production works in harmony with the space. Every element of the activation was designed to complement the building rather than compete with it.

Full-Service Event Activation, Delivered Seamlessly

We Are Nameless delivered a complete end-to-end event solution, managing every operational and experiential element of the launch.

Our scope included:

• Full venue branding and visual integration

• Furniture supply, including leather seating and premium guest chairs

• AV production, including presentation systems and a large-format Laser TV

• Product expert staffing and on-site event teams

• Vehicle logistics, valeting, charging and presentation

• Presentation design and speaker support

• Transport logistics for overseas media guests

A key visual moment within the space was the branding of the large glass wall at The Post Barn with the MG logo. This subtle but impactful treatment reinforced brand presence without overwhelming the architecture, creating a striking backdrop that worked beautifully for both presentations and photography.

Designing Comfort Into the Experience

The event took place in November, with cold mornings presenting a challenge familiar to many UK automotive launches. This was overcome through thoughtful planning and attention to guest experience.

A roaring fire inside the barn, combined with a warm welcome of fresh coffee and hot breakfast, ensured guests arrived to a space that felt relaxed, premium and hospitable. These seemingly small details are critical in setting the tone of a press launch and are an area where experienced automotive event agencies make a tangible difference.

Our own leather furnishings and carefully selected seating created comfortable breakout areas, encouraging conversation, informal interviews and deeper engagement with the product.

Technology That Enhances, Not Distracts

At the centre of the presentation space was our Laser TV, mounted on bespoke acoustic panels designed to match the interior aesthetic of the barn. This approach allowed us to deliver a crisp, high-impact visual experience while maintaining the calm, premium atmosphere of the venue.

Supporting this were illuminated lightboxes and carefully positioned branding elements, all balanced to ensure that the vehicle remained

the hero at every moment.

Tight Timelines, Expert Project Management

Press launches rarely allow for generous setup windows, and this event was no exception. Working to incredibly tight rig and de-rig schedules, We Are Nameless project-managed the entire build and breakdown, coordinating suppliers, venue access, vehicles, and AV with precision.

Our team also managed airport transfers and transport logistics for overseas media, ensuring guests arrived smoothly, on time and stress-free. This level of detail is often unseen, but it is fundamental to delivering a calm, professional experience for both journalists and client teams.

Vehicle Management Done Properly

Presenting vehicles at press level demands absolute standards. Our valeting team worked to the highest level throughout the event, ensuring every car was immaculate and presented exactly as planned.

Alongside this, our product experts managed vehicle charging and readiness, coordinating charging schedules and vehicle rotations so that cars were always primed and ready for test drives. We worked closely with the MG team to define test drive routes that showcased the MG S6 EV effectively while remaining practical and efficient.

This integrated approach to vehicle management is a core strength of We Are Nameless as an automotive event agency, allowing OEM teams to focus on media engagement rather than operational complexity.

Collaboration That Drives Results

The success of this launch was built on close collaboration. We worked hand in hand with MG Motor UK and Loop PR, aligning creative vision, messaging and logistics to ensure the event delivered against its objectives.

Complete project management is critical at this level, and our experience working both client-side and agency-side enables us to anticipate challenges, make fast decisions and keep momentum even under pressure.

Built to Scale for OEMs

Over the past few years, We Are Nameless has grown significantly, expanding our capabilities and infrastructure to support OEMs across a wide range of event formats.

We now operate from a large, highly secure warehouse facility, housing our event equipment, premium event units and a growing inventory of high-quality event furniture. This allows us to move quickly, maintain control over quality, and respond confidently to demanding briefs and tight timelines.

Whether delivering a press launch, national roadshow, fleet activation or internal training programme, our approach remains the same: events must be highly effective, professionally delivered and aligned to brand objectives.

Supporting the Launch of MG S6 EV — and Beyond

The MG S6 EV press launch was a fantastic start to the vehicle’s UK journey, and we are proud to have played a key role in bringing it to life. More importantly, it demonstrates what a modern automotive event agency should deliver: clarity, control, creativity and confidence.

For other OEM brands looking to launch new models, engage media, or deliver premium automotive experiences, We Are Nameless offers a proven, scalable and highly experienced partner.

We don’t just deliver events — we manage complexity, protect brands and create moments that matter.