Automotive Events Agency We Are Nameless Deliver The MG Experience At CarFest

CarFest has always been one of the highlights of the summer calendar, and 2025 was no different. With the added significance of being the final CarFest at the iconic Laverstoke Park Farm, we were proud to support MG in delivering an activation that blended entertainment, engagement, and product excitement in equal measure.

As an automotive events agency, our role was to manage every stage of the project. From initial planning and creative design through to sourcing, rigging, and live activation, we ensured MG’s presence at CarFest was bold, professional, and highly memorable.

At the heart of the activation was an industrial container, repurposed to create a striking two-storey centrepiece. The rooftop terrace gave invited guests a unique viewing platform overlooking the circuit, while the container itself provided a practical and eye-catching hub for MG’s CarFest home. Alongside it, we constructed a bespoke pergola that housed a DJ station, instantly transforming the stand into a vibrant social space. With DJ Destruction behind the decks, the atmosphere was electric, with music and energy pulling in the crowds all weekend.

The track experience added another dimension. A select group of invited guests were given the chance to ride as passengers on circuit laps, creating memorable moments that highlighted MG’s performance and innovation.

Product was, of course, at the heart of MG’s presence. CarFest 2025 offered visitors an exclusive preview of the new IM5 and IM6 models ahead of their arrival in UK dealerships. Both cars turned heads and generated huge excitement, with test drive bookings surging over the weekend. We also showcased the MGS5 EV, a key step in MG’s growing electric line-up, alongside the ever-popular HS PHEV – a family favourite that continues to resonate strongly with buyers. Together, the line-up demonstrated MG’s strength across multiple segments, from advanced EVs to versatile hybrids.

On-stand engagement was equally strong. Our professional team of brand ambassadors ensured every visitor was welcomed, questions answered, and leads captured. Branded merchandise was handed out throughout the event, helping build visibility and keep MG top of mind with thousands of showgoers.

The setting could not have been better. With beautiful sunshine, fantastic live bands, and a brilliantly organised event team, the atmosphere at Laverstoke was unforgettable. We were proud to play our part in making MG one of the stars of the show – combining atmosphere, product theatre, and customer engagement into a seamless activation.

Looking ahead, CarFest will move to Silverstone in 2026 – and we’re already excited about the opportunities that a new venue will bring. For us, CarFest remains one of our favourite events of the year, and 2025 was a fitting send-off for the Laverstoke era.

For MG, the activation was a huge success – generating awareness, building engagement, and driving record test drive bookings. For us, it was another opportunity to demonstrate why we are a trusted automotive events agency for leading car brands in the UK.