Welcoming Changan: A New Client Win for Automotive Events Agency We Are Nameless

We are proud to announce an exciting new client partnership. Changan, one of the largest car manufacturers in China, chose We Are Nameless as their automotive events agency to deliver their first-ever CarFest experience in the UK. With the brand preparing for its official UK launch in September, CarFest 2025 offered the perfect stage to introduce Changan to a British audience – and we were thrilled to help make it happen.

Our role was end-to-end: planning, designing, sourcing, staffing, and delivering every aspect of the activation. The result was a stand-out stand that not only made a strong first impression but also gave festivalgoers a memorable experience of this exciting new brand.

At the heart of the stand was a striking white container unit, transformed into a bright and bold hub that reflected Changan’s modern identity. Taking pride of place on the stand was the Deepal S07 SUV, a stunning new model that embodies Changan’s focus on innovation, style, and performance.

To attract and engage the CarFest crowds, we delivered a range of fun, festival-ready activations. Hair braiding and glitter stations added colour, energy, and a playful spirit to the stand – ensuring a steady stream of visitors throughout the weekend. The combination of bold product showcase and interactive entertainment gave Changan instant visibility and helped create a positive buzz around the brand.

But this wasn’t just about atmosphere. As an automotive marketing agency, we ensured every interaction worked hard for Changan. Our trained brand ambassadors were on hand to welcome guests, capture leads, and share key product information. The response was exceptional, with strong interest and significant leads captured for Changan’s new dealer network ahead of launch.

CarFest 2025 was also the perfect backdrop. With beautiful sunshine, fantastic live music, and one of the most engaged family audiences of any UK festival, it provided the ideal platform for Changan to begin building awareness and excitement around its entry into the UK market.

For us, the project was about creating impact on two levels: delivering a festival experience that felt fun and authentic to CarFest, while also ensuring a professional, high-quality introduction for one of the world’s fastest-growing automotive brands. From the white container stand to the festival glitter, every detail was considered and aligned with Changan’s ambitions.

We are delighted to have been entrusted by Changan for this milestone activation. To play a role in such an important moment – the beginning of their UK journey – is both exciting and rewarding. Looking ahead, we are eager to build on this partnership and support Changan on future projects as they expand their presence in the UK.

As an automotive events agency and automotive marketing agency, our focus is always the same: to deliver creative, engaging, and results-driven experiences that help car brands connect with their audiences. Changan’s CarFest debut was a shining example – a celebration of a new partnership, a new product, and a new chapter in the UK automotive story.