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AUTOMOTIVE MARKETING AGENCY

Automotive. To us, it’s so much more than a business sector or category. It’s a passion. An all-consuming, ever-inspiring world of performance, innovation and soul-nourishing joy.

We’re an automotive marketing agency with an unqualified love of everything on wheels. And we work shoulder-to-shoulder with some of the biggest names and brightest start-ups, telling their stories in the most powerful and effective ways possible.

SIT ON IT,
OR IN IT, WE'RE
ALL OVER IT.

Home: Welcome
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EV or internal combustion, volume or luxury, two wheels or four – we know the industry like the back of our handbrakes

We’re a team of petrolheads and EV nuts who’ve honed our strategic and creative skills on the automotive front line. That includes senior-level OEM client and agency experience with some of the world's largest brands.

HIGHLY EXPERIENCED, HIGHLY DRIVEN.

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We dig deeper, ask the right questions and find the most compelling truths. Then we deliver clear strategy, laser commercial focus and bold initiatives for growth against any brief or budget. Crafting automotive events, content, marketing and more to make your brand thrive.

GETTING UNDER THE BONNET OF YOUR BRAND.

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In pole position to support your marketing needs.

Services

SOME OF OUR LATEST WORK

THE PEOPLE WE'VE BEEN PROUD TO WORK WITH

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Home: About
Home: Our Approach

THE NAMELESS

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WE THRIVE ON ASKING THE THOUGHT-PROVOKING QUESTIONS 
THAT GET THE RIGHT RESULTS.

Behind every business challenge is a bold new solution - and we never stop until we find it.

We use every ounce of our experience and creativity to make positive change happen, employing the right skills in the right way to give you a great return.

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OUR FOUNDERS

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Steve Lambert

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Co-Founder

With many years of global director-level client-side experience leading marketing teams for some iconic automotive brands, I can bring a wealth of experience to the table and see things from a client perspective. I have a commercial approach meaning that marketing needs to be accountable for business performance.

My experience includes being International Marketing Director for Harley-Davidson, where I was responsible for all marketing activities outside the USA. Similarly, I was the Global Head of Brand Marketing for McLaren Automotive and the Global Head of Marketing for Triumph Motorcycles. I held numerous marketing and sales positions with Peugeot in the UK and France. 

I have a strategic mindset which complements Nik’s creativity. Brand is my passion point, and I led the rebranding of Triumph Motorcycles and McLaren Automotive. 
 

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Nik Ellwood

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Co-Founder

I have an absolute passion for cars and motorcycles. I've covered all bases, from racing to clothing and brochures to global PR. I bring creative and impactful ideas that build upon Steve's strategic expertise.

 

I have worked on both the client side and the agency side. Over the past ten years, I have launched over 20 new motorcycles to the global media, supported David Beckham's Brazilian adventure and chased 400mph at Bonneville with Guy Martin. Connected worldwide to the motorcycle media, I also have relationships with filmmakers, VIPs and racing.


Client-side experience includes being the Global PR manager for Triumph Motorcycles. I have been consulting with Harley-Davidson and ARCH Motorcycle for the past four years before setting up We Are Nameless. 

OUR PASSION IN ACTION

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Taking The UK by storm for BYD

As one of the largest fully electric car manufacturers on the planet, BYD are a pioneer in the EV revolution. We Are Nameless has been supporting their UK expansion and backing their mission to help cool the Earth by one degree C.

 

· Brand strategy

· Media planning

· Social media management

· Press launch events

· Consumer events

· Content creation

· Copywriting

· Campaign creation

Giving Zapp more zip

Zapp are a hungry young British electric motorcycle company offering peak performance to urban riders, along with the easy rechargeability of lightweight design. We brought their brand to life with a full suite of marketing services, delivering the one-two punch of riding thrills and hard-working sustainability.

· Brand strategy

· Creative

· Global go-to-market planning

· Press planning

· Media planning

· CRM strategy

· Social media

· Events and customer experiences

 

Zapp EV Scooter
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The elite treatment for Bowler Motors

Born from Jaguar Land Rover Special Vehicle Operations, Bowler Motors specialise in unique track and road cars. Transforming small runs of Land Rover vehicles into exceptional racers. And when they mounted their 2022 Bowler Defender Challenge race series, we crafted a launch strategy with the prestige and impact this distinguished brand demanded.

 

· Press launches and PR strategy

· Marketing strategy

· New model launch planning

· Content creation

· Social media strategy

· Event planning

A global brand for ARCH Motorcycle

ARCH Motorcycle create ultra-exclusive machines. And when this Californian brand, owned by Keanu Reeves and Gard Hollinger, needed to build their international profile, we stepped up to the challenge, acting as their global outsourced marketing department.

· Automotive branding and strategy

· Audience identification and media planning

· Press launches and PR strategy

· New website build

· CRM roadmap/GDPR compliance

· Brochureware

· New model launch planning

· Content creation

· Social media strategy and management

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Putting the power of Norton Motorcycles to the test

Renowned for pushing the boundaries of design and performance, Norton Motorcycles epitomises the fusion of cutting-edge technology with a rich heritage dating back to 1898. We seamlessly blended event planning, engaging content creation, and dynamic social media presence to provide exciting test events for potential customers.

· Test ride events

· Content capture for social media

· Route planning

· Logistic management

· Host provision

· Content edits

SEE OUR INSTA

LET'S CHAT

We’d love to talk about how we can take your brand up a gear. Leave your details and we’ll arrange a call back.

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