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Automotive Marketing Agency



We Are Nameless is a highly experienced Automotive Marketing Agency.

 We work with a host of amazing automotive clients from brand new start-ups to one of the largest EV manufacturers on the planet.  Two wheels or four.  Volume or luxury.  Our team has deep rooted knowledge in automotive marketing and commercial operations gained from senior level OEM client-side and agency-side experience with some of the world’s largest brands. 

We bring clear strategy, commercial focus, and the ability to deliver audacious plans for growth.  And we only specialise in automotive marketing.  It’s what we know, it's what we love, and it’s what we do best.  








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Steve Lambert



With many years of global director level client-side experience leading marketing teams for some iconic brands, I can bring a wealth of experience to the table and also see things from a client perspective.  I have a commercial approach meaning that marketing needs to be accountable for business performance.

My experience includes being International Marketing Director for Harley-Davidson where I was responsible for all marketing activities outside of the USA.  Similarly I was Global Head of Brand Marketing for McLaren Automotive, Global Head of Marketing for Triumph Motorcycles, and held numerous marketing and sales positions with Peugeot in both the UK and France. 

I have a strategic mindset which complements Nik’s creativity.  Brand is my passion point, and I led the rebrand of Triumph Motorcycles and McLaren Automotive. 

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Nik Ellwood



I have an absolute passion for cars and motorcycles.  From racing to clothing, brochures through to global PR, I've covered all bases. I bring creative and impactful ideas that build upon Steve's strategic expertise.


I have worked both client-side and agency side. Over the past ten years I have launched over 20 new motorcycles to the global media, supported David Beckham’s Brazilian adventure and chased 400mph at Bonneville with Guy Martin. Connected on a global level to the motorcycle media, I also have relationships with film makers, VIPs and racing.

Client-side experience includes being the Global PR manager for Triumph Motorcycles.  I have been consulting with Harley-Davidson and ARCH Motorcycle for the past four years before setting up We Are Nameless. 

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Bowler Motors

Bowler Motors, an off-shoot of Jaguar Land Rover Special Vehicle Operations, specialise in high performance race and road cars.

Founded in 1985, Bowler have unprecedented heritage in racing and small-scale vehicle manufacture using Land Rover based products.

The agency works on multiple activities such as:

  • Press launches and PR strategy

  • Marketing strategy

  • New model launch planning

  • Content creation

  • Social media strategy

Silverstone Auctions Group

Silverstone Auctions Group comprises of three brands – Silverstone Auctions, Classic Car Auctions, and Automotive Auctions.

The world-class specialist auction house is synonymous with exceptional customer service and true expertise in the world of classic, luxury, and sports cars.  

The agency is working with Silverstone Auction Group to develop marketing strategies to further grow the business and reach new audiences of buyers and sellers.

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ARCH Motorcycle

ARCH Motorcycle are California based creators of ultra exclusive motorcycles.  Owned by Keanu Reeves and Gard Hollinger, the business has deployed We Are Nameless as a global outsourced marketing department.


Our work includes:

  • Automotive branding and strategy

  • Audience identification and media planning

  • Press launches and PR strategy

  • New website build

  • CRM roadmap / GDPR compliance

  • Brochureware

  • New model launch planning

  • Content creation

  • Social media strategy & management


We Are Nameless are working with Moneyshake, the car leasing comparison website, on their brand, marketing, and business growth strategies.

The business has aggressive growth plans and an ambitious product plan which will see the launch of new features and benefits over the coming months.   We Are Nameless have been consulting on marketing and brand strategies that will unlock rapid growth as the business seeks to expand it awareness, reach, and of course, its customers.

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Workshop Seventy 7

Workshop Seventy 7 create uncompromising sports and luxury cars. Creating a modern vision of world-famous classic cars, whilst remaining true to their pedigree and heritage.  Examples include the early 70’s Porsche 911.  With full product restoration, modernisation, and design, the finished ‘Oshe Design’ products are exquisite in every detail and command true luxury segment prices.

They have commissioned We Are Nameless to take the business to the next level.  The projects that we are working on include:


  • Business Planning and Strategy

  • Marketing Consultancy

  • Brand Strategy

  • Public Relations

  • Website Design

  • Social Media Strategy & Content Creation

  • Product Offering

  • Customer Experience

  • Community


Our Approach

Nobody wins a prize for fixing the wrong problem.


We find that asking the tough questions gets to the root of the business challenge.

Our philosophy is to deep dive into a business and work at pace to identify the fixes required.  We are commercial people so our projects and plans must make a positive business impact.  

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