Defining the Giamaro Automobili Brand and Style - Our Automotive Marketing Agency Approach

As automotive marketing specialists, there are moments when a project doesn’t just align with your capabilities — it speaks directly to your passions. Supporting the team at Giamaro Automobili in launching their brand from the heart of Modena has been one of those rare moments.

Giamaro isn’t just another new badge on the bonnet. It’s an audacious, self-funded start-up with a singular vision: to create a hypercar brand with soul. Their first creation — Katla — is a running prototype powered by a bespoke V12 quad-turbo engine, developed entirely in-house. Closely behind it is Albor, an equally radical design study that redefines what a hypercar can be. Two models. One uncompromising engine. And a bold new voice in the automotive world.

We’re proud to have played a small, but vital role in shaping how that voice is heard.

At automotive marketing agency We Are Nameless, we believe brand strategy is more than just positioning or tone — it’s the north star. It informs every decision, from naming and product identity to visual storytelling and launch content. Our work with Giamaro focused on shaping that strategic foundation: defining who they are, what they stand for, and how that should be expressed creatively to the world.

From the outset, the emotional intensity of the project was clear. This wasn’t a marketing exercise — it was a deeply personal pursuit for the Giamaro leadership team. That same spirit had to shine through in every word, every frame, and every interaction with the brand. We worked to craft a narrative that was as bold and refined as the product itself — a brand that speaks with purpose and character, not volume.

Inspired by the volcanic references embedded in the brand’s first two model names — Katla and Albor — we helped define a creative palette and stylistic direction that felt elemental, sculptural, and timeless. Our team developed the look and feel of the brand, storyboarding film ideas, crafting narrative hooks, and collaborating closely with Giamaro’s CGI and web partners to ensure every touchpoint aligned with the strategy.

Crucially, we approached the creative not just as marketers, but as true enthusiasts. With deep experience in performance and supercar brands, we understood the importance of credibility, nuance, and restraint. In a space saturated by noise, visual aggression, and recycled tropes, we focused on delivering clarity, precision, and distinction.

Giamaro’s story is still in its early chapters — but the first impression has landed. And it’s one built not on gimmicks or nostalgia, but on originality, obsession, and vision. As a new brand building its own engine and chassis in the shadows of Modena’s greats, Giamaro dares to do what others don’t.

For us, this has been a passion project in every sense. It’s why we do what we do. Helping brands tell their story with truth, style, and impact — then watching them take flight.

We can’t wait to see where the road leads.