We Are Nameless Powers BYD’s Presence at the London to Brighton EV Rally 2025

This weekend, We Are Nameless proudly supported BYD at the London to Brighton EV Rally – a standout celebration of electric innovation and future mobility. With clear skies, huge crowds, and a buzzing seafront atmosphere, Brighton set the perfect stage for BYD’s latest line-up to shine.

Our team delivered a full brand activation on Madeira Drive, overseeing the build and management of the BYD event unit, and staffing the stand with our experienced Brand Ambassadors. The focus was on engaging conversations, smooth test drive coordination, and quality data capture – all delivered with energy and professionalism.

The star attraction was the brand-new BYD Dolphin Surf – a car that instantly turned heads with its funky styling and youthful character. Designed to appeal to a new generation of drivers, the Surf model drew constant attention, both on static display and out on the road as part of BYD’s 11-vehicle test drive fleet.

Alongside the Surf, visitors had the chance to get behind the wheel of the all-electric SEALION 7, a bold, tech-packed SUV, and the SEAL U DMi – a plug-in hybrid that’s perfect for drivers beginning their journey towards full EV ownership.

Adding to the energy, we installed a freestanding BYD-branded Pergola overlooking Brighton Pier, which became the home of the BYD DJ booth, featuring DJ Destruction. The mix of music, seafront views, and relaxed lounge space – complete with branded BYD deck chairs – created a fun, inviting environment for rally visitors to explore the brand.

Crucially, we kept the entire stand off-grid, using the Dolphin Surf’s VTOL (Vehicle-to-Load) capability to power all activations. From the DJ set and lighting to screens, air con, and the event unit itself, every element ran directly off the car. This real-world demonstration of VTOL’s potential underscored BYD’s innovation beyond just electric mobility – showing how its cars can actively support modern lifestyles.

The whole space was wrapped in bold Dolphin Surf branding, ensuring strong standout in a competitive seafront environment.

From tech demos and test drives to DJ beats and beachside vibes, this activation was a perfect expression of BYD’s ambition, personality, and product strength. We’re proud to have brought it to life – and look forward to what’s next.