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Q3 2026 at We Are Nameless: A Quarter in the Life of an Automotive Marketing Agency
Some quarters you look back on and wonder how it all fitted in. Between July and September, We Are Nameless stood on the Bonneville Salt Flats as a hydrogen-powered car broke 400mph, filmed an electric motorcycle on the streets of Paris, trained more than 1,000 Range Rover sales staff, and put a brand new fleet of event units on the road.
That range is the point. As an automotive marketing agency, our work runs across PR, events, content and now a product of our own, and Q3 put every part of it to the test. The video below shows the quarter in a few minutes. The stories behind it follow.
Automotive PR: JCB Hydromax and Geely Auto
JCB Hydromax: over 400mph on hydrogen
We have worked with JCB on the Hydromax project since the end of 2025, and in August our team was on the Bonneville Salt Flats in Utah to see it pay off. With Andy Green OBE at the wheel, JCB Hydromax set a new world land speed record of 406.320mph, averaged across two runs in opposite directions. Its fastest run was 412.135mph.
That makes Hydromax the fastest hydrogen-powered vehicle of any kind in history. Its twin engines are production-based JCB hydrogen combustion units, the same type that powers JCB machinery today. Days earlier, during Bonneville Speed Week, the car had already set an SCTA record of 368.347mph. The FIA record is subject to official ratification.
It became one of the biggest automotive stories of the summer, with coverage around the world. Managing a story like this, from the first announcement through testing to the record itself, is exactly what a specialist automotive PR agency is for. We tell the full story in The Fastest Story We've Ever Told.
Geely Auto
We also worked on PR activations for Geely Auto, a brand building fast in the UK. Geely launched here in October 2025 and is growing its retail network towards 100 outlets by the end of 2026. Helping a new brand earn attention and trust in a crowded market is work our team knows well, from both the OEM side and the agency side.
Automotive content: Royal Enfield and NPA
Royal Enfield Flying Flea C6 in Paris
In Paris, we produced a major content shoot for Royal Enfield to support the launch of the Flying Flea C6. Flying Flea is Royal Enfield's all-electric brand, and the C6 is built for city riding. Its name goes back to a lightweight wartime motorcycle designed to be dropped by parachute. Paris gave us the right streets to show what a modern electric city bike with that kind of heritage looks like in its natural habitat.
National Powersports Auctions with Carl Fogarty
For National Powersports Auctions (NPA), Q3 was about growth across Europe. As that work built momentum, it led to a content shoot with Carl Fogarty, four-time World Superbike Champion and one of the most recognisable names in British motorcycling.
Both projects show the content side of what an automotive marketing agency should do: create work that looks right for the product and reaches the people who will actually buy it.
Automotive events: Goodwood, the Range Rover academy and CarFest
Maserati at Goodwood Festival of Speed
After debuting with Maserati UK at the Bicester Scramble in April, we helped activate the brand at Goodwood Festival of Speed in July. Goodwood is the biggest stage in the British automotive calendar, and there is very little margin for error.
Range Rover EV training academy
We kitted out the Range Rover training academy for the launch of the new Range Rover EV. More than 1,000 sales staff have come through the environment to be trained on the new models. It was a different kind of event brief: no crowds or press, but a space that had to work every day for the people who will sell the car.
CarFest: Chery and Griot's Garage
At CarFest, we delivered activations for two very different brands: Chery and Griot's Garage.
From a festival stand to a training environment, the common thread is that every space has a job to do. That is how we approach the work as an automotive events agency.
Event Activators: a new fleet on the road
This summer we launched Event Activators, a new We Are Nameless division for premium event unit hire. We quickly built a fleet of event lounges and units, and the bookings came in from the start.
One standout was working with KINC. on their activation for JD Sports at the 3x3 championships in Finsbury Park. It showed the units work well beyond the automotive calendar, wherever a brand needs a premium space without the cost and lead time of a full stand build.
Find out more about premium event lounge hire.
Your Automotive Marketing Agency
Built for Automotive. Nothing Else.
A world land speed record, an electric motorcycle launch, a training academy, festival stands and a new product line, all in one quarter. None of it fits a single label, which is why we describe ourselves as a specialist automotive marketing agency. Our founders come from the OEM side, so we plan like a client and deliver like an agency.
Thank you to every client and partner who trusted us with their work this quarter.
Planning a launch, a campaign or an event for 2027? Let's talk.
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