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Premium Event Lounge Hire in Action: Maserati's 100 Years of the Trident at Bicester Scramble 2026
- May 1
- 4 min read
On 26 April 2026, we took our first premium event lounge to the Bicester Scramble, supporting Maserati's celebration of 100 years of the Trident. Two extraordinary centenaries, one iconic venue, and us, right in the middle of it all, with our very first unit out in the world doing exactly what we built it to do. It was one of those days in the events calendar that reminds you why this industry is worth being in.
THE OCCASION
Some events carry real weight. The Bicester Scramble is one of them.
Set at the former RAF Bicester, now one of the UK's most extraordinary automotive destinations, the Scramble draws visitors with curated displays of classic, vintage and modern collector cars, open workshop doors and the 50-plus specialists that call the site home. It is not a generic car show. It is a gathering of people who genuinely care about automotive culture. Knowledgeable, discerning, and completely unforgiving of anything that does not meet the standard of the occasion.
The April Scramble carried extra significance this year, celebrating 100 years of the Technical Site at Bicester Motion and honouring the rich history of the former RAF Bicester, which first began to take shape in 1926. One hundred years of aviation, engineering and automotive history written into the tarmac and the hangars of a venue that wears its heritage with complete confidence.
That alone would have made it a special day. Then there was Maserati.
100 YEARS OF THE TRIDENT
Where do you begin with a century of the Trident?
It was in 1926 that the Maserati Tipo 26, the first car ever to bear the Trident on its bonnet, raced in the Targa Florio, where it took first place in its class. That was the beginning. What followed was a century of racing victories, extraordinary road cars and a brand identity that has remained one of the most distinctive and recognisable in the automotive world.
The Trident symbol itself was inspired by the Neptune Fountain in Bologna, embodying the brand's elegance and audacity. One hundred years on, the Trident has come to embody technological excellence, exclusive style and Maserati's racing DNA around the world. That is not a small thing to celebrate. It is a century of being brilliant at what you do.
At the Bicester Scramble, Maserati brought that century to life. Cars old and new. Models spanning 100 years of heritage, design and engineering ambition, parked in one of the most evocative settings in British motoring. The display was extraordinary. A visual timeline of what one of the world's great automotive marques has produced across a hundred years of audacity.
THE SETTING
Bicester Heritage deserves its own moment in this story.
There are very few venues in the UK that carry this kind of gravity. The old hangars and workshops have been restored to a high standard, providing a unique backdrop to the machines that share the space. The history is physical. It is in the buildings, in the concrete, in the scale of the site. When something extraordinary is placed inside it, the venue amplifies it.
That is what happened on Sunday. Maserati's century of cars, in a setting with a century of its own history, drew exactly the kind of crowd that occasion deserved. Enthusiasts. Collectors. People for whom the quality of everything on display, including the spaces brands occupy, matters enormously.
OUR FIRST PREMIUM EVENT LOUNGE HIRE
An occasion like this demands a space equal to it.
Maserati needed more than a presence at the Scramble. They needed a brand space that communicated the same standards as a marque celebrating a century of Italian audacity. Something that would hold its own in a setting full of extraordinary machines. Something their team could walk into on Sunday morning and find completely ready.
That is where we came in.
Our premium event lounge arrived at Bicester Heritage on HIAB. Positioned. Operational within the hour. The fascia was branded. The screen was loaded and content-ready. Satellite WiFi live. Climate control running. Nespresso loaded. Branded cups to Maserati specification. Everything in its place before Maserati's team needed any of it.
Happy client. Happy customers. The space did exactly what it was built to do.
WHAT THE LOUNGE ACTUALLY GIVES YOU
Most event spaces start with a blank canvas. That is not a criticism. But a blank canvas means design iterations, added costs, supplier coordination, internal feedback loops, and weeks of decisions that have nothing to do with your brand experience.
Our lounge is different. What you see is what you get. Everything has already been thought through. The 75-inch UHD screen. Integrated satellite WiFi. Climate control. Leather seating. Timber-clad acoustic walls. A branded fascia. Nespresso machine with 200 capsules. Integrated fridge. Branded cups to your specification. The first aid kit in its designated place. Even a hoover, in its own dedicated cupboard, because day three of an event matters as much as day one.
We come from a client background. We know what it feels like to be on the other side of an event brief. Simplicity is not a compromise. It is the entire point. Your team arrives knowing that everything is already handled. Their energy goes into the experience. Not into logistics.
For a brand marking a centenary at one of the UK's premier automotive venues, that distinction is everything.
THIS IS JUST THE BEGINNING
Sunday was our first activation. One unit. One occasion. One very clear confirmation that what we built works exactly as it should.
There are more units available. The calendar is filling. Automotive brands, agricultural shows, festivals, product launches, city centre activations. The lounge works wherever a brand needs to own its space at an outdoor event. The occasion changes. The standard does not.
If you have an event on the calendar this year and you are thinking seriously about how your brand shows up, we would like to talk to you. Find out more here: https://www.wearenameless.co.uk/premium-event-lounge-hire
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