We Are Nameless Appoints Kate Arding as Client Partner, Strengthening Its Automotive PR Agency Offering

We Are Nameless is pleased to announce the appointment of Kate Arding as Client Partner, a significant hire that strengthens the agency's automotive PR capability and deepens the senior team available to our clients.

Kate arrives with a career built entirely inside some of the most dynamic and demanding brands in the automotive industry. Most recently, she served as PR Manager at CUPRA, where she delivered communications for a brand that has had to earn every inch of its identity in a fiercely competitive market. Before CUPRA, she worked at Renault Group, across a broad portfolio spanning mainstream passenger cars, performance vehicles, and commercial transport.

That combination of challenger brand intensity and large-group strategic breadth gives Kate a range of experience that few automotive PR professionals can match. She understands how to build a story from scratch, how to manage media relationships under sustained pressure, and how to deliver communications that serve a brand's commercial objectives — not just its profile.

Critically, she has also been the client. She knows precisely what automotive brands need from an agency partner, and what good looks like from the other side of the table.

Strengthening Our Automotive PR Agency Team

Kate's appointment adds immediate depth across the agency. Her media relationships, developed over years on the brand side, extend our reach into the editorial teams and publications that matter most in the automotive space. Her strategic communications experience reinforces a team that has already delivered integrated automotive PR programmes for some of the most ambitious brands entering and growing in the UK market. And her background working inside brands built on energy, pace, and creative bravery fits naturally with the way We Are Nameless operates as a specialist automotive PR agency.

In her role as Client Partner, Kate will focus on growing our automotive PR offering, strengthening client relationships, and ensuring the work we deliver is always anchored to clear commercial objectives — coverage that builds credibility, reaches the right audiences, and supports what brands are actually trying to achieve.

Steve Lambert, Co-Founder of We Are Nameless, said: "Bringing Kate into the team is a genuinely exciting moment for the agency. She has worked inside brands that demanded real creativity and strategic clarity, she understands the pressures our clients face because she has lived them herself, and she arrives with relationships and a reputation that immediately add strength and depth to what we can offer. This is about building serious long-term automotive PR capability — for our existing clients and for the brands we haven't yet had the chance to work with. We're building something here, and Kate is a very significant part of that."

A Specialist Automotive PR Agency, Built for the Long Term

We Are Nameless was founded by people who spent their careers inside automotive brands before moving agency-side. That client-first perspective defines how we work — and Kate's appointment is a direct expression of it. We hire people who understand this industry from the inside, because that is what our clients deserve.

If you are an automotive brand looking to strengthen your PR, build media presence, or get more from your communications programme, find out more about our automotive PR agency offering or get in touch directly.

Welcome to the team, Kate!