Founded in 1995, BYD is a global leader in battery technology with a mission to help cool the earth by 1 degree C. We Are Nameless has been working with BYD Europe and the UK over the past 18 months on multiple activities to support their European expansion.
Following the launch of the BYD brand in some key European markets such as the Netherlands, Norway, and Spain, the UK was the next on the list of strategic markets. The first car to be launched in the UK was the BYD ATTO3 - a C-segment SUV. The We Are Nameless team planned and delivered an exceptional media 'first drive' event over five days, including various waves of automotive media, a specific day for UK dealer groups, and a day dedicated to major fleet clients looking to grow their vehicle fleets with BYD products.
The event was held at the exclusive 'Lakes by Yoo' private estate in the Cotswolds, the scene of numerous luxury lakeside homes. The agency selected this beautiful setting thanks to its synergy with exceptional design and its commitment to sustainability. The estate offers tranquillity to relax and unwind, and their support team ensured that guests were treated to a memorable experience.
The BYD ATTO3 is a compact, electric vehicle perfect for navigating the city streets. It's the ideal car for anyone who is environmentally conscious, as it produces zero emissions. The car is also incredibly stylish, with a modern design and sleek lines that make it stand out from the crowd.
The automotive marketing agency content creation team created a vast suite of photography and videography to support the delivery of a comprehensive press pack which helped tell the remarkable BYD story and allowed journalists to understand the sheer scale and capabilities of the BYD brand.
The BYD ATTO3 has won incredible press acclaim due to the launch event as the brand embarks on growing its footprint in the UK.