We Are Nameless × Maserati UK: Debuting as Their Automotive Event Agency at the Bicester Scramble

This Sunday, we will be at the Bicester Scramble. We will be there as the automotive event agency for Maserati UK — and it is a debut we have been looking forward to since the moment this relationship began.

It is also a debut with an extraordinary piece of timing. One hundred years ago, almost to the day, a car carrying a Trident badge for the very first time left the start line at the Targa Florio. The date was 25 April 1926. Alfieri Maserati was driving. He won his class. The Trident has been on every Maserati since. This Sunday at Bicester, the brand celebrates that centenary in company with the people who love it most — and we will be there to help make that moment land.

A Brand That Has Earned the Right to Its Heritage

There are brands that talk about heritage, and brands that have it. Maserati is firmly in the second category. Founded in Bologna in 1914 — older than Ferrari, older than Lamborghini, older than Porsche's car division — the company has been in Modena since 1940, building at the same address on Viale Ciro Menotti for 85 consecutive years. The 8CTF won the Indianapolis 500 back-to-back in 1939 and 1940 — still the only Italian-built car ever to win the race. Fangio won his fifth and final Formula 1 World Championship in a Maserati 250F in 1957.

We knew the history before we took the brief. But knowing the facts and feeling the weight of a brand are different things, and Maserati, from the first conversation, felt like a brand that its people carry with genuine pride. That matters to us. It shapes everything — the way you prepare an event space, the stories you brief a team to tell, the standard you hold every detail to.

That combination of deep roots and genuine technical ambition is exactly what makes Maserati such a compelling brand to represent. The current range runs from the Grecale SUV to the MCPura supercar, with Folgore electric variants already in UK showrooms. The GranTurismo Folgore's 800V architecture came directly from the Formula E programme. The Nettuno V6 is the first road engine to use F1-derived pre-chamber combustion. This is not a brand coasting on its past. It is a brand using its past as fuel.

Our First Consumer Event Together — and What We're Bringing

The Bicester Scramble is the right place to start. As one of the UK's most loved automotive lifestyle events — a gathering of enthusiasts who understand marques, motors and what it means to actually care about cars — it is exactly the kind of environment where Maserati's story resonates. This is not an audience that needs convincing that the badge matters. This is an audience that already knows, and wants to go deeper.

Our role this weekend is to create a brand environment worthy of a centenary celebration — a space where people can connect with the Trident's history, experience the current model range up close, and understand where Maserati is heading. Consumer automotive events like this one are, in our view, among the most important investments a luxury brand can make. A configurator can show you the options. A brochure can describe the engineering. Only a live experience can make you feel it.

We are also debuting something of our own at Bicester. Our new premium event lounges — purpose-built mobile brand environments, designed from the ground up for exactly this kind of activation — make their first outing this weekend, and we could not have asked for a better first client to put them to work. Built with integrated Starlink WiFi, a 75-inch UHD display, climate control, leather seating, and a full-length branded fascia, the units are designed to create a genuinely premium experience wherever the event calendar takes us. Maserati sets the standard for what a premium brand environment looks and feels like. Having them as the launch client for the lounges is not something we take lightly.

Why We Find This Partnership So Energising

We spend a lot of time thinking about what separates good automotive events from great ones. The answer, consistently, is belief — belief in the product, belief in the brand, and belief in what the audience is going to take away. That belief has to start with the agency, and it has to be earned by the client.

Maserati earns it. The GranCabrio Folgore is the first fully electric four-seat convertible from any heritage sports-car brand in the world. The MCPura is a car EVO described as the modern-day Ferrari F40. Three Folgore models are already in UK showrooms while Ferrari and Lamborghini are still deliberating. These are not talking points assembled by a marketing department. They are the output of a brand that takes what it does seriously, and has done for over a century.

Working with a brand that is both genuinely passionate about its product and genuinely ambitious about where it is going — that is the brief that brings the best out of us as an automotive event agency. A brand that can talk about Fangio and Formula E in the same breath is a rare thing. We intend to make the most of it.

The Plans We Are Building Together

The Bicester Scramble is the beginning of a programme we are building with Maserati UK across 2026. More will be announced as the season develops, but what we can say is that the ambition on both sides of the table matches. This is a brand that wants its consumer events to feel worthy of its cars, and that is exactly the standard we are holding ourselves to.

If you are at Bicester this Sunday, come and find us. The Trident is 100 years old, the lounges are new, and the cars are magnificent. We will be the ones making sure the coffee is on.