Pushing the Limits: Supporting NAPA Racing’s Digital Presence in 2025

The 2025 racing season has been non-stop action — and behind the scenes, We Are Nameless has been working just as fast. As the creative and content partner for NAPA Racing UK, our team has supported both the British Touring Car Championship (BTCC) and the Mini Challenge with a full-service social media and content programme that captures the energy of the track and delivers it directly to fans.

Content at Every Turn

As an automotive marketing agency, we understand how important it is to be present at every moment — and that’s exactly what we’ve done. At every round of the BTCC and Mini Challenge calendar, our team has produced a wealth of dynamic video and photography, from intense trackside action to behind-the-scenes moments in the garage and paddock. Whether it’s a pole position celebration or a quiet pre-race moment, our content ensures that NAPA Racing stays front of mind for fans and sponsors alike.

This proactive approach means audiences can experience the drama, determination, and drive of the team in real time — whether they’re trackside or following from home.

Social Media in the Fast Lane

Our social media support has spanned every platform, delivering consistent coverage throughout the season. From high-energy race edits and TikToks to interactive Instagram Stories and driver Q&As, we’ve worked to build a content flow that feels as premium and professional as the team’s performance on the grid.

Each post is crafted to align with the team’s tone, values, and competitive edge — giving fans not just results, but context, character, and connection.

Growth That Matters

While specific stats speak for themselves, the bigger picture is clear: digital engagement is up, audiences are growing, and the NAPA Racing brand is gaining visibility with every round. We’ve helped to strengthen fan loyalty, increase sponsor exposure, and reinforce the team’s reputation as a standout presence in UK motorsport.

By working closely with NAPA Racing's in-house and PR teams, we’ve ensured that every piece of content is timely, relevant, and part of a joined-up communications effort.

NAPA Racing Championship Context

It’s been an impressive first half of the season. NAPA Racing currently leads the BTCC Teams’ Championship and continues to make an impact across the Mini Challenge Trophy and JCW classes. With strong performances and standout consistency across both series, there’s plenty of story to tell — and plenty more to come.

Final Thoughts

We’re now into the mid-season break, with racing set to resume in August — and what a first half of the season it’s been. From dramatic race weekends to standout performances across both BTCC and the Mini Challenge, the energy has been relentless.

We’re proud to have played a part in capturing and sharing that journey. And seeing the We Are Nameless logo on the car this year, as one of the team’s sponsors, is a genuine honour. Roll on the second half of the season.