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We Are Nameless & Kincsem Hyper-GT

We Are Nameless are working with new luxury brand Kincsem on the launch of their Hyper-GT. New digital luxury brand Kincsem has appointed CALLUM, led by Ian Callum CBE, recently named GQ’s Car Designer of the Year, to deliver the design of an all-new electrified hyper-car. Kincsem is digital-first in every facet and truly without constraint. Hungarian founder Tibor Bak’s vision is to fuse the world's best talent with the latest technology to develop beautifully designed, high performance products. From finance, agile manufacturing and A.I. design the brand is pioneering the integration of digital at every aspect. Bak is bringing all of his considerable industrial experience and skill to innovate new and previously untapped partnerships and methodologies to deliver the brand’s diverse product portfolio, of which the Hyper-GT is the first launch. Kincsem, the world-famous Hungarian racehorse was unbeaten over a career of 54 races. The new Hyper-GT applauds her legacy by creating just 54 UK-manufactured luxury vehicles. These feature a revolutionary high revving F1-derived hybrid powertrain, with delivery commencing in 2023.

Eclipsing the options for customer personalisation currently available, the Hyper-GT will introduce a new ‘Personal Engineering’ experience for each owner in a car combining driver responsiveness with zero-emissions capability. Price is yet to be confirmed but will compete at the highest echelons of luxury automotive. We Are Nameless are working on press, media and event activation for this exciting new brand. More information can be found at

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